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Ad Revenue Optimization & UX Overhaul for TypingTest.com

The client is a Finnish tech company, that creates online typing tests and exciting typing games and lessons.

Challenge

Cloud Kayak Labs sought to optimize their online platform, TypingTest.com, to enhance user experience and maximize ad revenue. The primary challenges included cluttered navigation, excessive scrolling, and underutilized ad placements, which impacted user engagement and revenue potential.

 

Capacity

NORA Digital implemented comprehensive UX/UI and ad optimization strategies. This included restructuring content layout, adopting contemporary design trends, and integrating high-impact ad formats. We optimized five key pages, ensuring a seamless user experience and improved ad visibility.

 

Success

Our enhancements resulted in a cleaner and more intuitive interface, boosting user engagement. Ad revenue increased through strategic placement and enhanced viewability, while user retention improved due to a streamlined, visually appealing design.

 

 

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