The client is a Finnish tech company, that creates online typing tests and exciting typing games and lessons.
Cloud Kayak Labs sought to optimize their online platform, TypingTest.com, to enhance user experience and maximize ad revenue. The primary challenges included cluttered navigation, excessive scrolling, and underutilized ad placements, which impacted user engagement and revenue potential.
NORA Digital implemented comprehensive UX/UI and ad optimization strategies. This included restructuring content layout, adopting contemporary design trends, and integrating high-impact ad formats. We optimized five key pages, ensuring a seamless user experience and improved ad visibility.
Our enhancements resulted in a cleaner and more intuitive interface, boosting user engagement. Ad revenue increased through strategic placement and enhanced viewability, while user retention improved due to a streamlined, visually appealing design. The new website we built can be found here: https://www.typingtest.com/onepage24/
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